Xmas Advert
We were commissioned just before Christmas when the 2nd lockdown was beginning to ease to create a magical Christmas style advert which also informed the public of the covid-19 safety guidelines. We did this in partnership with John Lewis Solihull store where we filmed. We used a story and visual that resonates with what everyone has been through. It showed resilience, hope, and the magical feeling associated with Christmas. It was a great success that led to increased footfall along with giving the public a sense of normality through magical storytelling.
Marketing is no longer about the stuff that you make, but about the stories you tell.
Seth Godin, Marketing Legend
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