How Nourish Social’s Social Media Content Helped Go Boat Birmingham Increase Bookings and Engagement
Client Background:
Go Boat Birmingham is an electric boat experience company based at Birmingham canals in the town centre. They wanted social media content that would appeal to two different demographics: families with young children and groups of friends enjoying alcohol and music.
Client Objectives:
Go Boat Birmingham approached Nourish Social, a leading content creation company, to create social media content that would appeal to two different demographics and increase bookings. The client wanted to showcase their unique boat experience and increase their social media engagement.
Nourish Social’s Strategy:
To meet the client’s objectives, Nourish Social created two different types of videos with very different feels to target the two different demographics. For families with young children, the videos showcased the fun and safe experience of Go Boat Birmingham, while for groups of friends enjoying alcohol and music, the videos showcased the party atmosphere and good times on the boats.
Nourish Social also created photo assets that could be drip-fed on their social media accounts, providing Go Boat Birmingham with additional content that they could use to engage with their followers.
Results:
As a result of Nourish Social’s social media content, Go Boat Birmingham was able to increase their bookings and engagement on social media. The videos successfully showcased the unique boat experience and appealed to the two different demographics. The content also sparked high engagement, with users commenting and sharing the videos on social media.
Additionally, the photo assets provided by Nourish Social allowed Go Boat Birmingham to continue engaging with their followers and promoting their boat experience even after the initial videos had been posted.
Conclusion:
Nourish Social’s social media content successfully helped Go Boat Birmingham increase bookings and engagement on social media. By targeting two different demographics with two different types of videos, the content was able to appeal to a wider audience and showcase the unique boat experience. The photo assets provided by Nourish Social also allowed Go Boat Birmingham to continue engaging with their followers and promoting their business long after the initial videos had been posted.
Marketing is no longer about the stuff that you make, but about the stories you tell.