Social change adverts we created in partnership with West Midlands Police and Young Solihull.
The adverts aim was to raise awareness and to educate young people and parents to some of the dangers young people and families face. Gang exploitation, sexual exploitation knife crime, online grooming and much more. Rather then take the approach of “don’t do that kids” we created the first story music/drama series. We used grime/drama storytelling in a way that young people would pay attention and remember the message. As a result all of our videos went locally viral combined reaching 500k. They even received write ups in the Birmingham mail, Solihull observer and online blogs.