How Nourish Social’s Multiple Product Advertisements Helped Venture Uk Increase Conversions and Demand
Client Background:
Venture Uk is a baby and toddler Amazon store that sells a wide range of high-quality products for parents and their little ones. Their goal is to provide practical and aspirational products that meet the needs of parents with disposable income.
Client Objectives:
Venture Uk approached Nourish Social, a leading content creation company, to create multiple product advertisements that would showcase their products in real-life settings. The client wanted to appeal to mothers who are in the market position to purchase their products, specifically those who value high quality but don’t want to break the bank.
Nourish Social’s Strategy:
To meet the client’s objectives, Nourish Social looked at data on mothers who are in the market position to purchase their products. They found that mothers with some disposable income, who value high quality but don’t want to break the bank, are the ideal target audience. Based on this insight, Nourish Social selected the location and actors to feature in the advertisements. They chose nice homes, locations, and moms who have that John Lewis mom type of look, which would appeal to the target audience.
The product advertisements were designed to showcase the practical features of the products in real-life settings while also coming across as aspirational. By doing so, the advertisements would appeal to the target audience’s needs and desires.
Results:
The products that had videos at launch saw a much higher conversion rate than previous launches. The advertisements successfully showcased the practical features of the products while also coming across as aspirational, which resonated with the target audience.
Additionally, some of the content was edited for social purposes, which further increased demand for the products. The advertisements successfully appealed to the target audience’s needs and desires, resulting in increased conversions and demand.
Conclusion:
Nourish Social’s multiple product advertisements successfully helped Venture Uk reach their target audience and increase conversions and demand for their products. By selecting the right location and actors and showcasing the practical features of the products in real-life settings while also coming across as aspirational, the advertisements resonated with the target audience and met their needs and desires.
Marketing is no longer about the stuff that you make, but about the stories you tell.