How Nourish Social’s Social Media Content Helped Birmingham Holiday Inn Increase Business Enquiries and Establish Themselves as Trendsetters
Client Background:
Birmingham Holiday Inn is a hotel that recently underwent a 6 million pound refurbishment. They wanted to showcase all they have to offer in a personal and entertaining way that shows character.
Client Objectives:
Birmingham Holiday Inn approached Nourish Social, a leading content creation company, to create social media content that would help them showcase their new look and feel. The client wanted to showcase their unique character and establish themselves as trendsetters in the hospitality industry. They also wanted to increase business enquiries and events at their hotel.
Nourish Social’s Strategy:
To meet the client’s objectives, Nourish Social worked with Theo Thompson, who wrote a story style that fitted Amy Macdonald’s likeable character. Theo met with Amy to get a feel of who she is, with a goal to help her come across as herself in the videos.
In addition to working with Amy, Theo met with staff members from other departments, such as front of house, housekeeping, and chefs, to understand their unique personalities and showcase them in the videos.
The result was a collection of entertaining and personal videos that showcased the hotel’s unique character and the people who make it special. The videos included outtakes to help build relationships with viewers and leave them with a smile. The singing housekeeping scene was a highlight and generated a lot of comments and engagement.
Results:
As a result of Nourish Social’s social media content, Birmingham Holiday Inn was able to increase business enquiries and events at their hotel. The videos successfully showcased the hotel’s unique character and established them as trendsetters in the hospitality industry.
The outtakes and personal touch in the videos helped to build relationships with viewers and leave them with a positive impression of the hotel. The singing housekeeping scene was particularly popular and generated a lot of comments and engagement on social media.
Conclusion:
Nourish Social’s social media content successfully helped Birmingham Holiday Inn increase business enquiries and events at their hotel. By showcasing the hotel’s unique character and the personalities of their staff members, the videos established the hotel as trendsetters in the hospitality industry. The outtakes and personal touch in the videos helped to build relationships with viewers and leave them with a positive impression of the hotel. Look out for more creative videos from Nourish Social in the future.
Marketing is no longer about the stuff that you make, but about the stories you tell.