The goal was to increase bookings for Marco Pierre. The key to the video was to show the beautiful location and setting. The process from when you enter, ordering your wine and eating your food. All of this helps the viewers to picture themselves doing the same.
We give a sense of “you have arrived” by showing the large doors opening with the sign above.
We show an immersive looking through the glass perspective. This helps the viewer to see the seating booth while picturing themselves sitting there.
For those that maybe haven’t been to a restaurant like Marco Pierre Whyte we show the wine tasting process. This familiarises viewers so it makes them more comfortable to dine because they know what to expect.
Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
Chris Brogan, Author, Marketing Consultant, Journalist, Speaker
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