COMMUNITY DEVELOPMENT WITH SOCIAL MEDIA

BIRMINGHAM DOGS HOME

Services Provided: Video filming and editing and Facebook paid advertisement.

 

WHO THEY ARE

Birmingham Dogs home are a large charity that are dedicated to helping stray and unwanted dogs to be rehabilitated and rehoused to a new loving home.

WHAT WAS THE PROBLEM

Birmingham Dogs home have recently moved to a new address in Solihull which not everyone was yet aware of the new location. So I decided an awareness video was required to show and tell local residents where Birmingham Dogs home are now based along with a tour around the grounds. The video also featured some of the lovable characters in their kennels which triggered positive emotions in the audience.

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HOW WE SOLVED THE PROBLEM

We featured the video on a specific targeted audience Facebook tiny budget £50 paid advert. Not only did we get great awareness and results (as you can see from the image analytics) it also lead to people donating dog food, toys and money through a Go find me page. The advert also sparked an increase in interest to adopt Dogs.

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BIRMINGHAM DOGS HOME VIDEO

The video took the viewer on a tour of the new premises along with showing the journey a dog that is brought it takes. We showed the kennels and the play area just to show the improvements in the quality of living for each individual dog. At the end of the video we told a story about a dog named Doby. The video and advert proved very successful.

 

If you would like to enquire about how we can help you achieve what you want to achieve then feel free to get in touch:

T: 07540 762905
E: theothompson@nourishsocial.co.uk