We have a deep fascination and appreciation for human behaviour and cognitive bias. The way stories have always been used to pass on information and to make it memorable. When cave men sat around the camp fire it was verbal. Now that everyone has their head in a screen it is visual. Because of this we don’t like to take the normal safe approach for our clients. We often like to offer creative story concepts that gets attention and gives people something to gossip about.
How many people we reach is not what we lead with here. We lead with what we make viewers feel and think after watching content we create for our partners. We believe Maya Angelo when she said “People will forget what you said, people will forget what you did, but people will never forget the way you made them feel.” The ability to communicate “you understand, you get it” to different sub cultures has never been more important for brands in an extremely noisy world. This is why our story driven adverts impact and change whole industries.