FEI asked Olivia Towers (Equine influencer) and myself to travel with backstage passes to create two video stories around the World championships. We crafted stories that would appeal to dressage fans. Even though i am not a horsey person through the social media strategy we created for Olivia Towers we understand the different character personas in dressage. As a result of this all content we create always either inspires, motivates, entertains or are extremely useful. This is why we have such a high level of engagement and impact to with viewers.
After the success of the two world championship video the FEI asked us to work with Olivia Towers to create FEI exclusives for their channel. We work with Olivia and Paul Stratton from the FEI to craft concepts and stories viewers want to see. We also travel to major European championships. Below you can see some examples on their channels.
Storytelling is by far the most underrated skill when it comes to business.