5. What do they value most?
What do your customers/clients value most? Escapism? Entertainment? Utility? What are their habits and behaviour? Don’t just go off surveys or questionnaires or what some people say, watch what your market does and it will reveal the truth. After you think you have an idea ask them! The deeper you understand this the better it will help you package your content that they value or that helps them overcome their pain points. Remember putting others first is what counts.
6. What is your Brand Persona
What is your brand persona? What are your character guidelines for your brand? How do you want to come across, funny, quirky, serious, feminine, masculine, corporate, playful etc?
7. Visual Content
With Social Media being noisier then ever this is vital, think Visual Content for your industry. Quotes, Tips, Photos, How too, slide shares, short video snippets, infographics, behind the scenes, create brand boarder templates that are instantly affiliated to you. Having this information prepared and ready to use at any moment will serve you well and help you to be consistent. I will cover visual content in more detail in a future blog as it’s an important key part of helping your business or cause stand out on-line. For more information on what is content marketing.
8. Brand identity
Have your colour pallets and complementary colours ready. Brands are instantly recognised by familiar colours. Make sure you are consistent with yours.
This is a general list not specific to any particular industry or niche but if followed, it is more than enough to equip you with a document you and your team can use. The key is creativity and remember it is a living document that should react to real world changes. Always be aware of what is happening right now, have your finger on the pulse of your market. Look out for future blogs that go in depth with each of these points.
If you would like examples on any of the points above for your specific industry or niche email us and we will answer your questions in a future blog.